A Practical Differentiator for 3PLs
Responsible, inventory-backed capital for their clients.
What DockFi Is
Get better understanding about what DockFi
DockFi is an inventory-backed lending partner built specifically for companies that store goods at professional 3PL facilities.
We work directly alongside warehouse operators, integrating at the inventory and systems level so the goods already in their facilities can support asset-backed capital — without disrupting daily workflows.
Our model is built for well-managed 3PL environments with disciplined controls. DockFi converts that operational foundation into reliable, asset-backed capital for the 3PL’s clients by operating as an embedded lending partner alongside the warehouse team.
We focus on one thing: lending against physical inventory that we can value, and monitor. That focus allows us to move efficiently and lend responsibly.
why we exist
When Inventory Becomes the Bottleneck
As operators, we have seen the same constraint across wholesale, retail, and ecommerce businesses: growth slows not because demand disappears, but because capital becomes trapped in inventory sitting on pallets and racks.
Traditional lenders often struggle to understand the quality, velocity, and risk profile of that inventory. At the same time, 3PLs sit closest to the assets but are rarely given a structured way to help clients access capital responsibly.
DockFi exists to close that gap.
For companies storing inventory at qualified facilities, we unlock capital from goods they already own so they can reorder, expand assortments, support new channels, and respond quickly to opportunity.
For 3PLs, DockFi turns inventory into a strategic advantage. By embedding a disciplined financial partner inside the operation, warehouses can support client growth, strengthen client relationships, and differentiate their services in a crowded market.
PROVEn model
How the model was proven
DockFi was not built in theory. It was proven first inside our own 3PL operation, LAB3.
As operators, we began offering inventory-backed capital to customers storing goods in our warehouse. The impact was immediate. Clients were able to move faster, place larger reorders, and stabilize cash flow without leaving the logistics environment they already trusted.
Just as importantly, the service became a meaningful differentiator for LAB3 itself. It helped attract new customers, deepen existing relationships, and position the warehouse as a long-term operating partner rather than a commodity storage provider.
After seeing how strongly customers valued the offering — and how naturally it fit into day-to-day warehouse operations — we formalized the model and built DockFi so other 3PLs could offer the same capability to their clients.
DIFFERENT FROM OTHERS
What makes DockFi different from others
DockFi brings together three elements that are usually disconnected, and aligns them around the same inventory.
Lending
We provide flexible, inventory-backed facilities designed to complement a company’s existing capital stack. Our facilities are structured to support operating cycles, not short-term financial engineering.
Collateral Visibility
Our lending is built around real inventory visibility at LAB3 and partner 3PLs. Inventory controls, reporting, and release protocols are established before capital is deployed, so all parties understand how assets are managed from day one.
Operational Alignment
Because DockFi is embedded alongside warehouse operations, decisions are made with a clear understanding of how inventory is received, stored, moved, and monitored — not based on abstract assumptions.
This structure allows us to lend conservatively, maintain transparency, and offer terms that borrowers can rely on and that warehouse partners are comfortable supporting.
track record
Our track record as operators
Before DockFi, our leadership team spent more than a decade operating at the intersection of commerce, logistics, and inventory management.
$1B+ Product Sales
Managed more than $1 billion in lifetime product sales across Amazon, Walmart, B2B, and closeout channels
High-Volume Logistics Ops
Ran logistics and distribution operations supporting high-volume
inventory flows
Evaluated Thousands of SKUs
Evaluated thousands of SKUs across multiple verticals for pricing, velocity, and risk characteristics
That operating history informs how we assess inventory, structure facilities, and lend responsibly — with a clear view of both opportunity and risk
operations
Where we operate
DockFi works with 3PLs and inventory-holding companies across the United States, starting from our logistics base in New Jersey and extending through a growing network of partner warehouses.
We underwrite facilities only where inventory is professionally managed, visible, and controlled. Our focus is not geographic reach for its own sake, but operational clarity where capital and inventory intersect.
our team
Leadership
Elchanan Cohn
Chief Executive Officer
Elchanan leads DockFi’s strategy, risk framework, and partner alignment. He began his career in institutional finance before moving into hands-on operations as Chief Operating Officer of his family’s Amazon business, where he helped scale the company to more than $200 million in annual sales.
That combination of financial discipline and operating responsibility shapes how DockFi underwrites inventory, plans downside protection, and works alongside logistics partners. His focus is on building lending structures that warehouses are comfortable supporting and that businesses can rely on through multiple operating cycles.
Menachem Woonteiler
Chief Growth Officer
Menachem leads DockFi’s partnerships, go-to-market strategy, and long-term relationship development with 3PLs and companies that own and carry inventory. His background spans business development, construction management, and private investment.
Having worked closely with operators managing inventory, cash flow, and logistics constraints, he brings a practical lens to growth. At DockFi, he focuses on building aligned partnerships and ensuring expansion is supported by real operational fundamentals.
Joe Cohn
Chief Technology Officer
Joe leads all technology and systems development at DockFi. He has deep experience building reliable, mission-critical software, beginning with internal logistics systems used to manage high-volume inventory and later expanded to support 3PL workflows and lending infrastructure.
At DockFi, Joe is responsible for the systems that power inventory visibility, warehouse integrations, and underwriting tools — ensuring data accuracy, clean integrations, and operational clarity across the platform.
Company snapshot
DockFi is headquartered in Ridgefield, New Jersey
We focus exclusively on inventory-backed lending delivered in partnership with 3PLs for companies that store goods at professionally managed facilities, including wholesalers, retailers, distributors, importers, manufacturers, and ecommerce brands.
WHY WE EXIST
Talk to us about inventory
If you operate a warehouse or rely on one, we’re happy to have a straightforward conversation about whether inventory-backed capital makes sense for your operation.
Who We Are
Created by operators who've handled inventory, logistics, and scale.